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5 things you need to know for Christmas PPC Campaigns in Japan

  • 13th November 2019

December is fast approaching, which means as digital marketers we need to make some campaign adjustments for Christmas promotions. Do you have the know-how for creating effective Japanese Christmas campaigns? Our PPC experts have come up with 5 things you…

AI Chatbots Gaining Popularity In Japan

Popular AI chatbots present great tech opportunities in Japan

  • 29th October 2019

Japan has become world famous for its incredibly polished customer service. And it’s not something you would only find at luxury hotels or leisure resorts. In fact, you’ll find that just about any shop or restaurant, regardless of size, will…

Gaming Apps In Japan - People On Smartphones On Trains

Top 3 Reasons Why Your Game Should Be In Japan

  • 22nd October 2019

Are you a gaming company looking to enter the Asian market? Many game publishers are focused on starting with China when in fact it’s one of the most challenging markets to enter – especially for gaming companies. Even Japanese gaming…

Rising Tourism In Japan

All Eyes on Japan and its Rise in Tourism

  • 2nd October 2019

Did you know that the annual number of travellers to Japan topped 30 million for the first time? It is believed to have reached 31 million by the end of 2018! This rise in tourism in Japan is great news…

SoftBank Telecom Europe Cherry Blossom Viewing Party Hanami

Cherry blossom viewing party – Hanami –

  • 27th March 2018

While the UK is witnessing record-low temperatures and snow is still falling over the country, Japan is confidently moving forward towards a warmer season. Spring, officially beginning on March 21st, is more than the end of winter but is associated…

SoftBank Telecom Europe Why It's Recommended To Advertise With Yahoo! JAPAN

Why its recommended to advertise with ‘Yahoo! JAPAN’

  • 9th March 2018

Last time, we explained what the difference is between Yahoo! JAPAN and Yahoo Inc. This time we would like to suggest why you should advertise with Yahoo! JAPAN. History of 'Yahoo! JAPAN' 'Yahoo! JAPAN' was established in 1996 as the result…

SoftBank Telecom Europe What Is The Golden Week In Japan

What is the Golden Week in Japan?

  • 9th March 2018

Rightly or wrongly, one popular stereotype of the Japanese working culture is long working hours and very little time off. However, in Japan there is a prolonged holiday called Golden Week at the end of April. It consists of four…

SoftBank Telecom Europe Video Ads In Japan And Yahoo! JAPAN

Video Ads in Japan and Yahoo! JAPAN

  • 26th February 2018

Video Ads Market Watching video on the smartphone is quite popular in Japan, where you can connect Internet almost everywhere. Needless to say, video is also becoming popular ad format. Video ad spend is growing rapidly and will reach 2.1…

SoftBank Telecom Europe Is Yahoo! JAPAN The Same As Yahoo Inc

Is Yahoo! JAPAN the same as Yahoo Inc.?

  • 15th February 2018

Many people will be familiar with the 'Yahoo' logo. During the Internet boom years of the late 1990s, Yahoo was one of the market leaders, at one stage their search engine was the most popular across Europe and the United States.…

SoftBank Telecom Europe How Japanese People Celebrate Valentine's Day

How Japanese people celebrate Valentine’s Day

  • 8th February 2018

We introduced how Christmas is celebrated in Japan in one of the previous articles (Christmas in Japan). You may have been surprised by the unique way developed in Japan to celebrate Christmas. We are now going to surprise you even…

SoftBank Telecom Europe Japan Manners

Japan Manners

  • 7th February 2018

Japan is known to the world over as a safe place to live, where people are helpful and courteous. Few people visit Japan and return home with tales of rude airport staff or inattentive waitresses. In fact the word "manâ"…

SoftBank Telecom Europe Myth Of Sushi

Myth of Sushi

  • 30th January 2018

For many of us, Sushi is the first name that strikes us when Japanese cuisine is mentioned. Sushi is perhaps the best known Japanese food dish.In fact, Japanese food has become so popular over the world that the word washoku,…

SoftBank Telecom Europe Why Japanese Consumers Want To Buy Western Products

Why Japanese consumers want to buy western products?

  • 20th October 2017

If you spend some time in Japan and look around the shops, you will see the vast amount of western products that are on sale. In Japan, we can buy western products very easily because there are shops that specialise…

SoftBank Telecom Europe What Is SoftBank

What is SoftBank?

  • 20th October 2017

Yahoo! JAPAN is one of Japan's largest comprehensive information sites offering more than 100 services and continues to be the major website of Japan for more than 20 years since the service started in 1996.
 Although you may not know,…

SoftBank Telecom Europe Japan Premium Friday

Japan Premium Friday

  • 20th October 2017

Many associate Japan to be a country of long hours of work and the word Karoshi (death by overwork) is a common term heard in Japan. However, in an effort to curb excessive working hours and to spur consumption, the…

SoftBank Telecom Europe Christmas In Japan

Christmas in Japan

  • 20th October 2017

Although only 2% of Japanese are Christian, they still celebrate Christmas. We will tell you why and how they celebrate it - which doesn't involve going to church and eating turkeys! Christmas in Japan is generally for a couple to…

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