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What is SoftBank?

SoftBank Telecom Europe What is SoftBank

Yahoo! JAPAN is one of Japan’s largest comprehensive information sites offering more than 100 services and continues to be the major website of Japan for more than 20 years since the service started in 1996.


Although you may not know, Yahoo! JAPAN is closely associated with SoftBank. Here in this article, I would like to explain the relationship between Yahoo! JAPAN and SoftBank.
First, SoftBank is the largest shareholder of Yahoo! JAPAN, and currently one of the most important partners.

Below is a timeline of events from the past that involve both companies.


1995

Yahoo! Inc. was co-founded by Stanford graduate students Jerry Yang and David Filo in the United States.

1996

SoftBank became a major shareholder of Yahoo! Inc., and established “Yahoo Japan Corporation” as a joint venture in Japan and launched its portal site Yahoo! JAPAN.

2001

SoftBank partnered with Yahoo! JAPAN and launched Yahoo! BB, a broadband internet service provider. Yahoo! BB is still a leading broadband provider in Japan.

2006

SoftBank acquired Vodafone Japan and entered the mobile carrier business. Today, SoftBank is one of the top mobile carriers in Japan.

2012

SoftBank acquired the US Corporation Sprint and entered the international market.

2016

SoftBank has acquired ARM. This has become the largest M&A transactions in the UK.


As you can see from the above, after starting Yahoo! JAPAN, SoftBank has entered the mobile carrier business to bring further value, spreading the internet access and expanding the internet market as a number one leader in the Japanese market. In addition, there are various future projects that involve IoT, robotics, and VR.

Currently, Yahoo! JAPAN’s businesses are roughly divided into five categories: media, advertisement, e-commerce, finance, and premium user service.
Within the advertising business, it is important to know more about the main four projects:

  • In the E-commerce sector the distribution has seen an increase of 15.8% in the April-June quarter of 2016. Yahoo! JAPAN has a unique system of returning certain percentage of users’ purchase value on Yahoo! Shopping as T-points (a point card which you can use in various shops), and this has proven to be a very successful strategy.
  • In the Financial sector, it has entered the credit card business from 2015, and the number of Yahoo! JAPAN cards issued exceeded 3.8 million. The April-June quarter of 2017 shows that monetary transactions has exceeded 200 billion yen.
  • Yahoo! JAPAN’s media service focuses largely on search services but it also offers a wide range of services such as Yahoo! News, Weather and more. Thanks to these service offerings, within the Japanese population of 120 million, Yahoo! JAPAN gains 72.5 billion PV per month for PC, 44.4 billion PV per month for mobile.
  • E-commerce users use the Yahoo! JAPAN credit card to earn points that can often be used to buy more products or receive discounts.
  • Yahoo! Premium member services is based on membership collaboration between Yahoo! Japan and SoftBank. This services offer users to have access to many different entertainment platforms. The number of Premium members has expanded greatly.

Users’ search history, browsing history and purchase history that we can obtain from the other business areas are then to be utilized for the advertising business. Advertising products also combine in-house development and partnership with other companies. By utilizing Yahoo! JAPAN’s big data and various marketing solutions, we can effectively approach the appropriate target in Japan according to the purpose of marketing.

Following the expansion of internet usage and entering the mobile carrier business, Yahoo! JAPAN and SoftBank has been collaborating for further growth. They have started to provide their membership benefits across SoftBank users and Yahoo! Japan’s premium members. Yahoo! JAPAN and SoftBank’s growth is expected to raise more!

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